Roger Ruckstuhl, CEO «Roger Ruckstuhl Digital»:

Social Media Grundlagen

Hauptkanäle definieren: Zielgruppe ansprechen, Was ist besser? Video oder Foto?, Rechtliche Stolpersteine, Sounds in Apps, Livestreaming

Foto oder Video?
Kommt auf das Netzwerk und die Zielgruppe an!
Pinterest eher Foto, wobei auch da schon Video geht (idea Pin)
Foto als Beitrag für Instagram und Facebook 1:1
Videos im Hochformat 9:16
Kurze und lange Videos testen
Stories 15-60sek – Reels bis 60sek – TikTok bis 10 Minuten

Top 3 sources for job seeking in Switzerland are: job portals, company website and personal network Top 5 criteria’s for an Employer in Switzerland: Salary and Benefits, positive work culture, company stability, work-life balance, flex-hours (Randstad) 75% job seekers research about a company’s reputation and employer brand before applying (LinkedIn)
69% candidates say they would not accept a role in a company with a bad reputation even if they would not have a job (LinkedIn)
50% candidates mentioned they would not accept a role in a company with a bad reputation even if they were offered a significant increase in remuneration (Cielo Talent)